JO THE MARKETING DIRECTOR

“I’ve had the pleasure of working alongside Jo for the last four years and have consistently been impressed by both her professionalism and her generosity as a colleague.

She is always willing to make time for a conversation, share her experience, or talk through a challenge. Whether it’s best practice, lessons learned, or the latest product developments, Jo is incredibly open with her knowledge and genuinely supportive of those around her.

As a fractional marketing director, she brings a clear, organised approach to her work and combines this with strong listening skills. She takes the time to understand the situation properly before offering thoughtful, well-considered input — which makes her advice both practical and commercially grounded.

Jo is not only very good at what she does, but also a great person to work with. I would highly recommend her.”

Nigel Leahy
Marketing Director & Consultant

“When I heard Jo doing a presentation about how she helps businesses with their marketing, one phrase really resonated. “Most people don’t have a marketing problem, they have a clarity problem.”
As a live illustrator, my brain is a whirlwind of ideas—which is great for my art, but a nightmare for setting business boundaries.
I booked a 1-1, and with calming patience and wisdom, Jo managed to wrangle my knotted musings onto a single sheet of A4 and a few organized Post-its. I left with priority goals, a plan to remove blockers, and a clear strategy for marketing myself to new connections.
She fed my mind with clarity and my body with delicious homemade soup and eggs from her own hens! She’s the reason I’ve started sharing timelapse videos of my graphic recordings on Linked In and within two weeks I’ve increased my engagement but also got quality interactions with the specific audience I want to reach.
I highly recommend Jo as a clear-sighted marketing expert and I think she should rebrand herself as the “business whisperer”. She’s brilliant!”

Bex Gilbert
Bex Creative Illustration

“I’ve gained more clarity on my ideal customer over the last few years, but I wanted to be sure I truly understood them — so my marketing could really hit the mark.

Jo took me through a comprehensive and thoughtful process to dig into exactly who my customers are, what they do, where they hang out, what pain points I solve, and what kind of messaging is likely to resonate.

She helped me refine this down into two clear and distinct customer profiles — and together, we developed a messaging plan to help me reach them effectively.

Thanks to Jo, I now feel confident that I have real clarity on who I’m speaking to, and I can start building the next phase of my marketing strategy with focus and direction.

Jo made the whole process enjoyable and easy to engage with. I’d highly recommend her to any business owner who struggles to answer the most important question in marketing: “Who is my customer? “

Lewis Gray
Make Tech Click

“Jo Shailes delivered a fantastic session on Value Proposition at our 90-Day Planning event. Her insights were clear, practical, and incredibly valuable—helping us to better define and communicate what truly sets our businesses apart. The session sparked great discussion and gave everyone actionable takeaways. Highly recommend Jo for anyone looking to sharpen their strategic messaging.”

Jo Rollinston
TPS Coaching

“Jo is, quite simply, a refreshing presence in the often daunting realm of eCommerce, marketing, and SEO. She came on board during a challenging period and played a pivotal role in turning things around, building a new team from the ground up and guiding them to success. Her logical and analytical mindset, coupled with her experience, enables her to utilize a strong mental toolkit to approach any situation with composure and well-thought-out strategies. When it comes to steering the ship in a new direction, she’s the ideal leader to have at the helm.”

Ben Durrant
Eclipse

“Working with Jo is an absolute dream! She is not only extremely knowledgeable in her field, but she also has a clear strategic vision for the marketing department, driven by her passion for growth and positive change, both for her team and the business as a whole.

Jo’s vast experience is evident throughout her work and her ability to balance professionalism with approachability makes her a great leader and colleague. Jo leads by example, encourages innovation, and delivers results. She is truly an asset to any team lucky enough to work with her!

I sincerely hope our paths cross again and we can work together on another project in the future.”

Wendy Wright
Creative Marketing Consultant

“I have worked with many professionals throughout my journey, but Jo is one of the most dedicated professionals, willing to put that extra help whenever you need it.
Her expertise and skills within Marketing is considerable. Over the last years, she’s built a global marketing teamto support our operations globally with all marketing activities needed. (exhibitions, events, campaigns, web, social media….) Her work ethics are pristine, and she is easily adjustable to a given situation. Her contribution is valuable to the side, and I highly recommend Jo and would love to work with her again.”

Geir Otto Amundsen
Chief Executive Officer, Carbon Circle Holding AS